Marketing Analytics That Make Decisions Easy
We use industry standard tools with logins that you control for clear reporting across Google Analytics, Microsoft Clarity, Search Console and more while providing your business complete data ownership so you know what is working and what isn’t.
We help you determine what metrics are most important for your goals and put together a clear tracking plan so your data finally works for you.
Marketing Data That Matters
We know that every business is different, but when you are looking for the complete picture we recommend making sure these data platforms are set up and tracking correctly.
- Google Analytics 4 (GA4)
- Google Search Console
- Microsoft Clarity (session recordings + heatmaps)
- Google Tag Manager (tracking setup and control)
- Ad platforms (Google Ads, Microsoft Ads, Meta, etc.)
- Call tracking / form tracking (as available)
- CRM reporting (when accessible)
We Help You Understand Your Data
At The DMS we see beyond to numbers and can help you translate them into an understanding of how shoppers actually move through your website so you can find out what makes them convert and what makes them bounce. Common questions we answer:
- Where are leads really coming from?
- Which campaigns drive quality traffic?
- What pages convert best?
- What is hurting performance?
- What should I keep doing?
- Where are my biggest opportunities?
How It Works
- 1) Audit + Tracking Check
- We review GA4, tags, conversions, and your current reporting.
- 2) Setup + Cleanup
- We fix gaps, standardize events, and ensure data is reliable.
- 3) Build Your Reporting View
- Simple dashboards and summaries that match your goals.
- 4) Ongoing Insights + Optimization
- Monthly (or ongoing) analysis with clear “next steps.”
FAQ
Yes u2014 Microsoft Clarity helps us see real user behavior including scrolling, clicks, and friction points.
Yes, depending on your setup. We’ll recommend the best way to measure calls, forms, and key actions.
We do both. Reporting is only valuable when tracking is accurate.
It often does u2014 because you can see what’s working, fix what’s broken, and improve conversion paths.