GeoFence Marketing: Location-Based Advertising That Finds Shoppers in the Real World
Target real locations—from a single address to up to 1,000,000—so your ads reach the right people in the right places.
GeoFence by The DMS helps you build audiences based on where people go—competitors, events, neighborhoods, and more.
It’s a powerful way to add reach, drive foot traffic, and stay top-of-mind with in-market shoppers.
What It Does
Pinpoint targeting, built around real-world places
GeoFencing lets you draw a virtual boundary around a location. People who enter that area can be added to an audience—then you can serve ads to them across a large network of mobile apps and sites. Common outcomes include:
- More local awareness
- More “in-market” traffic to your site
- Stronger retargeting pools
- Better lift for your other campaigns
Many Ways To Use GeoFencing
Flexible targeting for almost any strategy
- Buildings & Places
Target specific businesses, shopping areas, and high-intent locations near your store. - Tradeshows & Events
Reach attendees at convention centers, stadiums, community events, and local venues. - Households (Addressable GeoFencing)
Target specific home addresses or neighborhoods—great for conquest and local promotion. - Competitors
Serve ads to shoppers who visit competing dealerships or nearby automotive retailers.
How GeoFencing Works
- Choose the locations
Pick places, draw custom shapes, or upload a list of addresses. - Build the audience
As people enter the geo-fenced area, they can be added to an audience for targeting. - Deliver ads across apps and mobile web
Your ads run across a large network of mobile apps and sites. - Keep targeting after they leave
Retarget location visitors for 1 day up to 30 days to stay top-of-mind.
Key GeoFence Benefits
- No beacons required
- Works when a user’s location services are enabled (no extra hardware)
- Granular targeting with custom shapes and sizes
- Location file import/export (easy to scale)
- Target and retarget location visitors for 1–30 days
- Ads can run across a network of 600,000+ apps
- Retarget people who visit or commute through geo-fenced locations
Why The DMS
Dealer-focused strategy & clean execution
We don’t just draw shapes on a map—we help you pick the right locations, messaging, and offers to turn reach into results.
You get:
- A clear location strategy (who/where/why)
- Creative and messaging guidance
- Transparent pacing and optimization
- Simple reporting you can actually use
FAQ
Yes u2014 addressable GeoFencing can be used to target lists of household addresses.
No u2014 GeoFence does not require physical beacons.
Typically 1 day up to 30 days, depending on your strategy.
You can target everything from a specific building area to larger zones, depending on your goals.