Two Ways To Run Email

CRM-Based Email

We use contact already in your database; leads, past customers and inactive records to create a campaign designed for people who already know you. This type of email is perfect for:

• Lead re-engagement and “lost opportunity” campaigns
• Seasonal reminders
• Special event pushes

Conquest Email

We find new shoppers, ones outside your existing database, who match your target audience profiles. Conquest advertising allows you to extend into new areas with products that are proven performers or expand your audiences or product lines. This type of email is perfect for:

• New product launches and high-demand inventory
• Competitive takeovers and market expansion
• Brand awareness + offer promotion in key zip codes

The DMS Difference

One campaign becomes a full ecosystem

Email works best when it’s connected to everything else. We build campaigns that can be repurposed across your marketing stack:

• Email creative becomes paid social creative
• Offer messaging becomes website landing page copy
• Best-performing content becomes ongoing nurture sequences
• Result: consistent messaging across channels—and better performance everywhere.

What We Do

End-to-end email strategy + execution

We handle everything needed to run consistent, high-performing dealership email campaigns. This includes:

• Campaign strategy and scheduling
• Segmentation and audience planning (CRM or conquest)
• Copywriting that’s clear and easy to act on
• Design/creative built for mobile
• Subject line and CTA testing
• Landing page recommendations (when needed)
• Reporting and optimization over time

How It Works

• 1) Goals + Audience
• CRM reactivation, service drive, inventory push, or conquest growth.
• 2) Build the Campaign Plan
• We map segments, cadence, messaging, and offers.
• 3) Create + Send
• We build the creative and launch with clean execution.
• 4) Improve + Repeat
• We track performance, test new angles, and improve results over time.

FAQ